What is a focus group?

Focus groups help our clients evaluate services or test new ideas. A focus group is a form of qualitative research in which focus group moderators ask questions and participants give opinions about a product, service, concept, advertisement, idea, or packaging.

Are you selling something?

No, absolutely not. Focus Groups of America is not a telemarketer. We conduct legitimate research for our clients. We will not contact you for sales purposes, and neither will our client. We want your opinions, not a sale.

Do my opinions make a difference?

Yes. Definitely. Your opinions help our clients create new products, analyze consumer trends, determine advertising campaign success, explore political issues, or test legal cases before they go to trial. Our clients want your opinions, and our job is to make sure they hear what you have to say.

What happens in a focus group?

A professional moderator leads the discussion in a roundtable format and asks for opinions from everyone in the group. Most focus groups last 2 hours, and we pay you a predetermined honorarium, by check, when the focus group session ends.

Is my name or personal information associated with my opinions?

In most cases, only K & B National Research will know who you are and you are anonymous to our client. You are associated only by your first name during the focus group. You will never be contacted by our client without first obtaining your permission from us.

You mentioned an incentive/honorarium. How does that work?

We pay you for your time with an incentive/honorarium. You sign in to the focus group session when you arrive, and when you sign out after the session is finished, you receive your incentive/honorarium, generally in the form of a branded pre-paid Visa card (unless otherwise stated).

I enjoyed my focus group experience. May I participant in again?

Yes. We’ll call you, again, when your demographics match with another focus group.

May I recommend my friends and family for a focus group?

Yes. Please have them fill out the form on the Join Our Database page. We welcome their opinions.

FGA Privacy Statement:

Focus Groups of America is fully committed to safeguarding your privacy. Whether you are engaging with us or our digital platforms as a research client or a prospective client, as a research partner or as a research participant, we deploy robust data privacy systems and practices to ensure your research data and your personal data are respected and protected.

We will never share personal information or use it for any other reason other than which it was intended.

When we engage with you or conduct marketing research, we strictly adhere to the privacy laws and marketing research codes of conduct.

Our Privacy Policies below set out how we will treat your Personal Information.

Focus Groups of America is committed to the protection and safeguarding of personal data collected from persons who are (a) consumers, (b) patients relating to health information and (c) business individuals or entities relating to business information.

Privacy is an especially important issue for marketing research and opinion research since we are in contact with consumers, patients and business persons on a daily basis. In this regard, we often obtain confidential information from such persons. (“Personally Identifiable Information or PII”). In order to protect the company and our Respondents and comply with legal requirements such as the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”), the Child Online Privacy and Protection Act (“COPPA”) and other relevant statutes and regulations, it is important to us that we are aware of and comply with our Privacy Policy and Principles when handling PII.

In order to fulfill our Mission Statement to Protect Consumer, Health Information and Business Information Privacy, Focus Groups of America adheres to the following policies:

  1. All PII obtained shall be lawfully collected, compiled, stored, allowed access to, processed and utilized by Focus Groups of America
  2. Participation in all research projects is voluntary and respondents may opt out of any research project, at any time. In addition, consent will be obtained prior to the collection of PII that will be recorded.
  3. All PII obtained shall be treated confidentially, shall be used for research purposes only and shall not be disclosed to any person not employed by Focus Groups of America, except with consent, as required by law or by court order.
  4. All PII obtained shall not be disclosed to any client other than for lawful research purposes. Further, clients are bound by Focus Groups of America Privacy Policy and any such information shared with clients will be used for marketing research and opinion research purposes only.
  5. Focus Groups of America adheres to research industry Codes and Standards relating to the USA and additionally the country in which Focus Groups of America is utilized.